Having a beautifully designed website is only part of a successful website. If the content on the website is not worded correctly to emphasize what your business is about, it will get lost in the shuffle with all of your competition. Well Written Content is what is needed to have your business found on the internet and to make it a successful website. Remember, Content is Key!
There are three basic Content Writing sections that are important for your website’s success. There are actually more, but they get really technical. Since the point is to improve traffic to your website, we are going to stick to these three topics:
- Website Titles
- Web Page Content
- Keywords
Title:
The title is the most important thing on your web page for successful S.E.O. (Search Engine Optimization). Unfortunately, most search engines only review the first 60 – 70 characters to identify your business and the services you provide. So, you need to be short, sweet, and to the point when giving your web page a title. Get your point across about what your page is about.
It is important that your title be unique, descriptive, and relevant. Here are some examples of good and bad titles:
Wrong use of a Web Page Title:
“Desert Rose Marketing is a Website Design & Graphic Design firm in Harrison, Tennessee specializing in Small Business Marketing.”
This title is over 133 characters and is very wordy. Search Engines will only look at the first half of it and most of the pertinent information will be missed.
Correct use of a Web Page Title:
“Website Design & Graphic Design Company in Spring Hill, Tennessee”
In 67 characters, we got all pertinent information in the title.
The great thing about titles is that each page of your website has its (Continue Reading:
Tips to Writing Website Content | Desert Rose Marketing)
